eMarketing – not just SEO - an introduction
Online marketing or eMarketing is a lot more than just having a website or having an SEO programme. eMarketing is the marketing of your companies' products and services using eTools.
These eTools could be a website, search engine, blog, email, mobile phone marketing, interactive TV, interactive radio and so on.
Let's not get this confused with eCommerce which is the facility for selling products or taking payments online. Or even eBusiness which could be made up of eCommerce, eProcurement and eMarketing.
eMarketing is like Traditional Marketing only using Technology
Marketing is about knowing and anticipating what your customers need and are looking for and then marketing to that need. Using technology you can get a better understanding their online behaviour so that you can react to their needs.
It's not just about getting hits or visits to your website. It's also about converting those hits into buying and returning customers. By knowing and understanding your customers and their needs and expectations you can convert more hits into sales.
Using analytical tools you can not only monitor the number of visits you are getting but also what those visitors are doing and looking for on your site. Why they are leaving and going elsewhere and why they are buying.
Take the Guess Work out of Marketing
Technology can aid you in understanding your online customers and can take a lot of guess work out of your marketing. It can also aid you in understanding what is and is not working in your marketing. Where your hits are coming from and where you are wasting your money.
Using analytics you can see where your advertising and marketing budget is being most effective and where it is not and therefore refocus your funds where you are gaining the best success.
