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Search Engine Optimisation / Optimization (SEO)

SEO is the art of getting your website to the top of the internet search engines in the free listings or organic listings ahead of the competition and within relevance to your target ideal customers. This will mean that when these customers type into a search engine like Google or MSN a keyword or phrase (or term) that is relevant to your products or services your website will come up on the first page and ideally within the first few listings. This is done through a mixture of techniques which includes links ranking, optimised website design and key word positioning.

Pay Per Click / Hit (PPC)

Pay Per Click is basically a form of online advertising where you only pay for the hits or visits to your website that the advert generates. Similar to SEO these are usually found on search engines and similar sites and the art here is again to get yourself at the top of the searches whilst here keeping cost per click down amongst sometimes fierce competition.

Website Optimisation Design

There are plenty of nice funky and clever designs out there for your website. You may be impressed by some clever tricks that website designers can do for you. But having a great looking website is nothing if it isn't seen by the search engine spiders. Websites need to be designed with the search engine spiders in mind so that they are search engine friendly and are ranked higher in the listings.

Web Analytics

Analytical tools for websites are arguably the greatest tool for marketers and business people today. With website analytics you can actually know where your customers are looking on your site, where they came from and where they go. What they are searching for and how long they stay on each page. With this info you can market more directly to their needs.

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