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SEO – Search Engine Optimisation (optimization)
An introduction -
How do you get to the top of Google, MSN, Yahoo and so on ?
Well there is no easy quick answer. You can use pay per click for very quick results but this can be very competitive and when it comes to 24/7 coverage if your budget runs out early each day you can miss out on opportunities.
Search Engine Optimisation is a 24 Hour Solutions
Organic search engine optimisation is the art of getting your website in the top natural rankings of the search engines for the search terms and keywords that relate to your products or services.
You may think that this is just a simple case of having the most relevant website to the search made but this is not the case. If the search engines can't find or index your site then you won't be listed on the search engine at all yet alone in the top rankings.
So How Do Search Engines Rank Sites?
Again there is no one quick answer. Google is said to have over 250 different algorithms (technical settings/rules for ranking websites) that it takes in to consideration when ranking websites according to relevance to the keyword or phrase entered.
These algorithms are a closely guarded secret by Google engineers. We will reveal a number of these Google algorithms in future articles, needless to say giving away all 250 algorithms wouldn't exactly be fair or constructive because Google changes these settings all the time. We will though aim to help you to discover the most important rules and settings.
One of the best ways to learn what works is to reverse engineer your competitor's sites. This again will be detailed in future articles as there are some very important rules to adhere to here.
Optimisation is one of the Most Important Online Marketing Process
A properly optimised site will be more relevant to the searches made and will climb up the natural search rankings more quickly because they are deemed more relative by the search engine spiders. It means that you will leap frog your competitors.
SEO will give you 24 hour coverage for your site for the keyword searches you have chosen to focus on. SEO an introduction
SEO – Planning Ahead
we even offer you a free website analysis
Website Optimisation Steps: we even offer you a free website analysis
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