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Affiliate Marketing

More and more advertisers and leading brands are turning to the digital age of affiliate marketing as an opportunity to get great results from relatively low investment.

Affiliate marketing is said to have risen by 60% in the 2006 on 2005 and is set to increase in the same way for 2007.

So what can affiliate marketing bring your business? And how does it work?

Affiliate marketing can bring more traffic and sales to your website for a relatively low cost. With thousands of affiliates out there advertising your company on their website for free you can get a lot more traffic and sales on your website from all their hard work. Companies have reported 100%-600% increase in sales from their websites from this form of marketing alone.

Affiliate marketing works in this way.

You the supplier have a product or service you want to sell and market via your website. You aren't getting great results with search engine optimisation and don't want to risk pay per click.

So you the merchant approach an affiliate programme provider (a list available on request) and you add a programme that you want to market. A program is a combination of text links, banner ads for your site plus a commission plan for all referrals.

The affiliate programme provider adds your programme to their list of programs that they offer to affiliates. They will usually charge a set up charge for this for this and a monthly fee per programme but these should be relatively low in comparison to other forms of marketing.

Your program will then join a list available to affiliates for them to choose from to add to their website if they so wish. When they add your program to their site this means they will be showing your banner or text ad on their site. They then market their site as they see fit with the obvious varying results but some, known as super affiliates, have very large marketing budgets that a smaller company (as you may be) just doesn't have.

You can then benefit from their marketing as they then send traffic to your site. The way it works from here is simply that you pay them for actual sales generated from this traffic not per click (although you can do this also if you wish).

You the merchant pay them the commission agreed only on sales made so your outlay for the entire programme is the setup charge and small monthly fee plus any commission on actual sales. This is why this is such a fast growing area of marketing and advertising for leading brands today.

The affiliate programme provider tracks all traffic generated by the affiliates all the way to the end sale making sure that they and the affiliate get their cut if the commission.

This form of marketing is a great form of marketing for any company look to sell to consumers on the internet that has a small to medium size marketing budget. There are a few grey areas that I will discuss at a later date but for now if you want more info on this contact me today.

Also if you are looking for a great way to make money on the internet joining a affiliate programme can be very lucrative I know one chap that is making £5million a year from this alone for more info contact me direct or await the article I will soon be writing about this.