freelance specialist in eBusiness

what is SEO?

SEO or Search Engine Optimisation is the process of optimising your site to increase search engine traffic

isn't it just about meta tags or link popularity?

yes and no: there are many points that help and are relevant but SEO or more eBO (eBusiness Optimisation) is about generating enough of the right kind of traffic, from your target audience and turning that traffic into buying and returning customers

so eBO or SEO should about identifying your target customer and making sure you get traffic/hits from that audience

the way we do this is by using a range of techniques and technologies, which includes onsite and offsite optimisation, to get more of the right type of hits and reduce bounce rate

from organic SEO services to web site redesign and content development, together with targeted online advertising/pay per click you can get more of the business you want

but how do we do this?

how do we develop a site that does this for us?

insomnia project manages web site design and development so that it is attracting hits from customers looking for a product or service like yours, reducing bounce rate and increasing targeted traffic that in turn increases conversion rates of hits to sales

insomnia not only project manages web site design we manage and monitor customer data, online advertising and pay per click, SEO progress and customer feedback to gain more loyal customers for your eBusiness - all of our services are bespoke to you

for a free web site analysis email us today