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Data Quality Audits, Cleansing and Profiling

We offer a fast Data Quality Audit and Cleansing services to make sure you B2B or B2C database is up to date and the most acurate that it can be.

Insomnia can then show you how we can enhance this data by making corrections and filling in the blanks (such as phone number or address details) and provide you with a more indepth profile of your customers to make the most of your marketing campaign.

In the case of B2C data these profiles can include:

• geodemographic profile: including affluent singles and couples, richer areas and poorer areas of the country, white or blue collar workers etc
• home owners and buyers
• single parent households
• high to low income brackets
• investors
• finance info from low to high risk
• property value
• bespoke at times for specialist campaigns

In the case of B2B data these profiles can include:

• Director details
• Sales & Marketing Contacts
• Buyer Contacts
• Manager Contacts
• Turnover
• Number of employees
• SIC Codes/industry types
• Bespoke to your requirements

We also supply B2B and B2C data. All TPS checked. If you have an address but no phone number you can submit the address and we will get you a number.

Email us today together with your database and we will run a Data Quality Audit.

Insomnia can supply mail only or telemarketing data also.