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ROI Marketing

Return On Investment Marketing or Marketing Accountability

It is becoming more and more important for business owners to see a return for their investments whatever they may be and this has brought more pressure on marketing departments and managers to prove what return their work has brought in.

The problem is that traditionally marketing managers and agencies may not have had to prove their return or the amount of sales they generate, quite often also sales departments are credited with sales that were actually generated by marketing work.

So how do you Measure Marketing Success and Return?

How would you measure return from say a PR campaign?

Articles on all the subjects to do with ROI marketing are coming shortly

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