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Fear of the Phone a Telemarketing Nightmare –
Fear of the phone: what is it? Does it really exist?
Is there a difference between telesales and cold call telemarketing?
How can you overcome the fear? How can you train staff to overcome the fear?
There are many telephone sales people and face to face sales people who have a fear of cold calling. They are quite happy to pick up a ringing phone and close a sale there and then. They are even quite happy to call warm leads or existing clients and up sell or cross sell to these. But put a untouched database of unclean data in front of them and ask them to cold call and watch how fast they get up to make a coffee, sort the mail, go the toilet and quite frankly avoid making that first cold call.
So is it fear of the phone or fear of the unknown? Fear of rejection or failure?
There are thousands of telemarketing books out there that will teach you varying techniques for overcoming this fear from thinking positive, smiling when you dial and all that nonsense.
At insomnia we develop the technique of being thick skinned, sarcasm off the phone and generally just getting on with it. You can use all the positive thought processes and live goal focus you want but what you really need is the ability to just hit the phones and make over 100 calls a day. If you can do this by call 5 or 6 or even call 1 all fear of the cold data is gone.
Fear of the phone is just fear of the unknown so who cares if the first few calls you crash and burn, mess up your script or even get told where to go. You can do sales training until you are blue in the face but the best sort of sales training there is is to bang through the calls and your abilities and script will naturally develop. If you are starting a new telemarketing job or project and you get the fear of the phone the best thing to do is to blast on through the calls and by mid morning you will have forgotten all about it.
More on this subject coming soon.
For modern hands on advice from someone who still cold calls on a regular basis for support for an UK based telemarketing project email: webmaster@insomnia-technologies.co.uk
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Telford – Shrewsbury, Shropshire, West Midlands – London Telemarketing, Telesales, Direct Sales and marketing solutions and advice
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We will be advising on Telemarketing and how to get the best data and run the best telemarketing campaigns, choosing agencies and rules a regulations around this.
Corporate TPS
Telemarketing: the Art is Not Dead - on direct release now
Psychological Sales Techniques - on direct release now
Direct Marketing Articles in the meantime if you are looking for some advice in this area we will be happy to help
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