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Telemarketing, Sales & Direct Marketing

Looking for a Telemarketing, Telesales or Direct Sales Agency in Telford, Shrewsbury, Shropshire or even the West Midlands and surrounding areas or throughout UK

then call: The CBSL Group for B2B telemarketing, profiling, lead generation, market research, sales support and telesales to companies of all sizes. With their head office on the Shrewsbury Business Park in Shrewsbury, Shropshire CBSL are centrally based to best serve the entire UK.

call the telemarketing manager direct on

01743 264 595 or visit the website www.cbslgroup.com

info@cbslgroup.com

Telemarketing or Telesales?

What is the difference between Telemarketing and Telesales?

There are lots of consultancies out there that will give you a very technical nonsense filled answer to this but its simple:

Telesales: is selling products or services over the phone

Telemarketing: is the art cold calling prospects to clean data, generate interest and brand awareness and turn cold data into warm leads so that telesales or sales staff can sell them a product or service or so that a marketing department can offer more targeted marketing.

There are many out of date sales and marketing directors, trainers and so on out there that haven't picked up a phone in years that will try and tell you how this should be done. They will teach you out of date techniques that involve positive thinking, reverse selling or clever little tricks that no longer have a place in telemarketing. They will even encourage their staff to telemarket and overcome objections with people who have no real interest and where there is no real chance of business.

Real modern day telemarketers know that telemarketing is not about tricking people or companies into an appointments or sale they are not interested in but rather identifying customers needs and telemarketing to them. Giving you a real opportunity to not only sell products to them but also gain a customer for life not just one that has been tricked into something as that will just ultimately damage your brand.